In the world of organisation development and branding, going digital is all the buzz. So just what is digital marketing and how can we utilize it to grow our services?
Digital Marketing Defined
Digital marketing is the advertising and promo of companies and their brands through digital media channels. Digital media, at the moment, consists of sites, social media, radio, television, mobile and even types of generally non-digital media such as billboards and transit indications. Essentially any marketing media that is delivered digitally is thought about digital marketing.
This leaves only numerous kinds of person-to-person (P2P) marketing, print advertising and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards and posters are all starting to connect to their digital counterparts. With items like URL landing pages, QR codes, web banner marketing, online directories and text codes, standard advertising and marketing generally has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing firms, business owners and consumers alike. The ever-increasing demand to reveal measurable results makes going digital a dream for the digital marketing agency. The majority of digital media, consisting of websites, social media and mobile marketing is much easier to track than traditional marketing media such as print advertising.
For business owners, many types of digital advertising are very low cost. Having a web presence, engaging consumers in discussions through social media and e-mail marketing are low cost alternatives to print advertising and direct mail. These digital channels are readily available to businesses of any size, and help to even the playing field for start-ups, small businesses and independent specialists looking for brand-new organisation.
For consumers, the fast pace of life makes digital advertising a must. When consumers are in need of products and services, gone are the days of thumbing through a phone book to discover them. Now, we whip out our mobile devices or head to our computers for responses – and we discover them fast.
Using Digital Media to Develop Your Service and Brand name
No matter what size your service is – large or little to medium sized business/ business (SMB or SME) – you can successfully market your business through low-priced digital channels. The structure of your marketing efforts will be your site. Invest carefully in your website, and make certain that it does the following:
Effectively represents your organisation and brand (look and feel, messaging).
Adequately talks to your target audience.
Can be found by searchers on top search engines.
Is updated and quickly accessible.
Offers multiple channels for consumer communication.
Connects to other marketing efforts.
It is suggested that you deal with an expert web design company that is experienced in web development and search engine optimization. Since your website is the structure to and from which all other digital channels will lead, it ought to be considered one of your leading business investments.
When you have your website complete, the next steps would be to introduce routine monthly or bi-monthly email campaigns, and get in touch with customers by means of social networks. If you are genuinely on a small budget plan, these are efforts that can be done internal (by somebody with the correct understanding) or for a low cost by an outdoors digital marketing agency. Make certain that all of your efforts lead consumers back to your website where they can completely engage with your service, services and products, and select the channels through which they call you.
If you’re interested in getting aggressive with search marketing, you can set aside some digital marketing dollars for seo and pay-per-click marketing. Many organisations today rely greatly on being discovered online to gain new consumers. A typical misunderstanding amongst business owners is that just having a site suggests that clients will find it. Not so. Your website should be built with specific key words and phrases, meta information, page content and linking strategies that will help it reach leading search rankings.
Because numerous key words and phrases have stiff competitors for top search rankings, you will require to supplement your organic seo efforts with pay-per-click marketing. Getting established with pay-per-click marketing campaign can be a little difficult, however with a little time, effort and direction, that too can be accomplished in-house, or for a reasonable cost through an outside digital marketing agency.
Beyond email, social media marketing and search engine marketing, you can venture into a host of other digital marketing efforts. Mobile advertising, radio, television, electronic signboards and far more are available as marketing outlets. Whatever digital efforts you choose, they should all connect and tie into your structure – your company site. Learn more about integrated digital marketing here.