Your online store has many disadvantages. Unlike a brick and mortar store, people cannot go around looking at the items of choice, touching, feeling and selecting what they please. Your customers do not know you and they wouldn’t recognize you if you sat next to them at the dinner table – nor would you recognize them! You have no way of talking to your customers and converting them. Really, your online store is only as strong as your shopping cart solution because your shopping cart establishes your web identity.
You will need to use Web site creation software. There are basically three alternatives for you: Macromedia Dreamweaver, which is several hundred dollars; Microsoft Front Page, which costs around $80 if you find a good deal; and Nvu, which is free. Nvu is open source software, originally part of Netscape–that browser that was a competitor to Internet Explorer in what seems like the distant past now. Open-source software is publicly available software that is maintained by programmers on their own time, usually because they want to provide us with an alternative to Microsoft.
If you do not know a lot about what you are doing when you purchase web hosting, you most likely have purchased some type that supports PHP. The vast majority on the market do. However, there are other languages that your web hosting may not support. For example, if you are looking at a shopping cart that is coded with the language of asp, you will almost always need to find web hosting that supports that. In fact most do not and that is why it can cost you more baby wash basins in the future as well. PHP is simply a language that is popular enough that most web hosting companies realize they must offer support for it to be competitive in their field.
So you have to provide as much urgency and incentives as possible for your prospect to make that purchase right away. Here are seven of the most effective strategies to push them over the decisional edge.
Affiliate tracking. Some of your best customers could become your best sales personnel since they love to do business with you. baby high chairs should contain affiliate tracking programs. This will help you recruit, train and pay your online sales force who wants to sell your products for a commission.
To make it easy on yourself in this beginning phase, avoid any shopping cart system that requires a merchant account (if you don’t know what this is, you REALLY want to avoid any cart that requires one).
I’ve read many websites where the copywriters seem to almost apologize for asking for the order. There is zero incentive for me to order now. It’s as if they are saying, “Now that you’ve read this, you can go away and think about it. Then come back and make your order.” Don’t bring me to the top of the decisional mountain and then allow me to slide right back down the other side-a lost soul. … I mean a lost sale.