The basics of running a lawn care business are fairly simple. They consist of finding customers, mowing lawns, billing customers, and collecting payment. These steps are so simple in fact that they attract a lot of would be entrepreneurs into the industry each and every day. Most anyone who gets a mowing business started feels that once they open their doors, in no time they should be able to make a lot of money. As we will see by exploring this topic further, it’s never as easy as it looks.
You’ll find a sweet spot in your Lawn Care Business Jacksonville Florida business where some jobs are more profitable than others. You should try to go after accounts and properties that are really worth your while and fit into your business model. It’s really hard to pass up a great opportunity with a big time client, but for the benefit of your business, sometimes it’s necessary to do so.
By the way, you should have an idea of the average income level of each household in your target market area. If the average income level is on par or below the national average, a Lawn Care Business care service may be considered a luxury than a necessity. An economic downturn will force these households to tighten their expenditure, which will significantly impact your business. Design a backup plan if you intend to operate your business in these market areas.
It can take time to find the ideal pricing level for the lawn service that you are providing. But it is important that you do keep working on fine tuning your prices so that you can be hitting the ‘sweet spot’ as often as possible. Let’s look at the dangers of pricing at a level that is too high or too low and why it is so important that you aim to get it right.
In fact, though they may think they’ve not seen your message before, research bears out that on average it takes 7-9 exposures to your message to elicit a reaction from a customer. And that’s not counting all the times you put your message out there and your prospect didn’t notice it. So don’t give up on your marketing after just one shot. Keep your message consistent so that your potential customer doesn’t get confused over the 7-9 times he is exposed to it. Remember the Pecan Man I described at the beginning? Look at all the contacts he had with us leading up to the free sample. Which brings us to the next point…
The Program includes the use of Summer Fertilizers (Scotts Summer Guard Lawn Fertilizer). This type of fertilizer is most beneficial for warm season grasses or gardens like carpet, buffalo and Bermuda grass as these types of grasses grow immensely during hot and arid weather. Based on the Lawn Care guides, cool season grasses generally do not grow well during summer so fertilizing them would be useless.
A lawn will project a wilted appearance if the turf is not irrigated well. When the footprints in the lawn do not disappear within some time, it means that the water requires watering. Early mornings and late evenings are the most efficient time of watering the lawn. The climate at this time is humid and cooler and less windy which means there is less evaporation and water is used efficiently. It is a myth that watering the lawn during the night will encourage disease development.